We began with extensive user research and competitive benchmarking, analyzing user pain points and industry best practices to design a frictionless eCommerce experience. From product browsing to checkout, every step was optimized for clarity and ease of use. We collaborated with the Stripe team to integrate a secure and efficient payment system that supported various payment methods across regions. Our design of the loyalty and points system added gamification to the platform, encouraging repeat purchases and boosting customer loyalty. Users could track and redeem points seamlessly, creating a rewarding shopping experience that drove higher engagement.